Merchant distress intelligence

The owners who need capital, found before they go looking.

The advantage was never a bigger list. It's reaching the right owner at the right moment.

By invitation only. Quietly serving a limited roster of partners.

Why it converts

Leads with a reason behind them.

Signal

Real distress signals

Every lead is a business showing genuine signs of financial pressure right now. Not a recycled list or a cold database.

Scope

Built to order

Tell us the geography, industry, and deal size you want. We assemble a list to match. Nothing off the shelf.

Reach

Ready on any channel

Delivered ready to work by SMS, phone, or email, so your team can act the moment a signal appears.

The reality

It's not who you reach. It's when.

~0M
U.S. businesses — a finite, shared pool
~0K
new businesses formed per day
0 mo+
before a new business is a usable lead
The industry
  • Recycled lists, resold for years
  • The same businesses, worked over and over
  • Blast everyone and hope you catch the moment
TrueMCA
  • Recently scraped, not passed around
  • Scored by live distress signals
  • Reach owners the moment a signal fires

Signals, as they fire

Distress leaves a trace. We watch for it.

Who it's for

Built for the people who move on distress first.

Funders

MCA funders

Fill your pipeline with merchants who genuinely need the advance, and close a bigger share of every list.

Brokers

Brokers

Out-work the field with leads that turn into submissions, not dead numbers and no-answers.

Agencies

Agencies

Feed every client campaign from one dependable source of distress intelligence.

Noise to signal

Millions of records, resolved into a clean list.

Merchant distress intelligence, delivered built to order.